The history and trends of vitamin and mineral : What is your best choice?

vitamin and mineral
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According to market research results, vitamins and minerals are the mainstream health supplement needs. There has been a long history of use. We can simply divide the evolution of Vitamin and Mineral Supplement Technology into four parts.

 

 

Evolution of Vitamin and Mineral Supplement Technology (1st to 4th Generation)

 

🔹 1st Generation (1950s-1980s) —
       Chemical Synthesis Era

  • Main Sources: Chemically synthesized vitamins and inorganic mineral salts (e.g., magnesium oxide, calcium carbonate).
  • Technological Characteristics: Low cost, mass production, primarily provided in tablet and capsule forms.
  • Absorption and Bioavailability: Generally low absorption rates, with some ingredients (e.g., magnesium oxide) having poor bioavailability.
  • Market and Applications: Focused on treating nutritional deficiencies, such as vitamin C for scurvy and folic acid for anemia.

🔹 2nd Generation (1990s-2000s) —
       Chelation and High-Efficiency Formulations Era

  • Main Sources: Chemical synthesis remained dominant, but chelated minerals (e.g., magnesium glycinate, calcium citrate) began to be developed.
  • Technological Characteristics:
    • Chelation Technology: Improved mineral absorption and reduced gastrointestinal discomfort.
    • Controlled Release and Microencapsulation: Controlled release rates to improve bioavailability.
    • Multi-layer Tablets and Liquid Forms: Improved swallowing experience and solubility.
  • Market and Applications: Rising health awareness led to a focus on long-term health (e.g., calcium for seniors, folic acid for pregnant women).


🔹 3rd Generation (2000s-2010s) — Natural Sourcing and Fermentation Technology Era

  • Main Sources: Emphasis on natural extracts and fermentation sources, reducing purely synthetic chemicals.
    • Vitamin C: From Amla (Indian gooseberry) and cherry extracts.
    • B Vitamins: From fermented grains, brewer’s yeast.
    • Algae Calcium (Lithothamnion red algae) replaced some calcium carbonate sources.
  • Technological Characteristics:
    • Fermentation Technology: Improved absorption rates, such as yeast selenium and fermented B vitamins.
    • Ultrafine Milling Technology: Enhanced stability and bioavailability of plant-based nutrients.
    • Cold Extraction Technology: Preserved the integrity of plant nutrients.
  • Market and Applications: Consumers became more focused on “natural, organic, and additive-free,” with organic vitamins and minerals becoming widespread.


🔹 4th Generation(2020s-Future) —

      Sustainable Development and High-Tech Biotechnology Era

  • Main Sources: Sustainable plant and biotechnological sources, replacing animal and industrially synthesized sources.
    • Buckwheat D3 (Vegan): Replacing traditional lanolin-sourced D3.
    • Algae DHA/EPA: Replacing fish oil, reducing overfishing.
    • Quinoa B12: Solving vitamin B12 deficiency in vegans.
  • Technological Characteristics:
    • Liposome Technology (Liposome C, Liposome D): Improved bioavailability for hard-to-absorb ingredients.
    • AI-Personalized Nutrition Recommendations: Providing customized supplementation based on genetic and health data.
    • Eco-friendly and Carbon-Neutral Technologies: Producing vitamins and minerals in a sustainable manner.

  • Market and Applications: Precision nutrition, personalized supplementation, aligned with environmental and sustainability trends


    💡 From Technological Advancements to Market Demand
    As the technology behind vitamins and minerals evolves, there is an increasing demand in the market for highly effective, safe, and easily absorbable nutritional supplements.
    Taiwan Meelung Trading, leveraging advanced natural source vitamins and minerals, liposome technology, and patented encapsulation technologies, provides high-quality and differentiated ODM solutions. This helps clients stand out in a highly competitive market.

    💡Why Choose Meelung? — High-Efficiency, Natural, and Innovative Vitamin & Mineral Supplement OEM Solutions

    Modern consumers’ demand for vitamins and minerals has surpassed basic supplementation, shifting towards high absorption rates, natural sources, innovative technologies, and trends that align with vegan, organic, and functional nutrition markets.

    📢 Meelung’s natural source vitamins and minerals, combined with patented technologies and high-bioavailability ingredients, help brands stand out in a competitive market!


🔹 Meelung’s Core Advantages

1️⃣ Natural Source Vitamins & Minerals — Sourced from Super Grains and Natural Fermentation, Pure, Safe, and Highly Absorbable

✅ Features:

  • Uses natural sources such as buckwheat, quinoa, and fermented corn to avoid chemical synthesis and rich in cofactors to improve absorption.
  • Vegan-friendly, allergen-free, non-GMO, meeting the global demand for vegan and natural products.
  • High bioavailability, superior to traditional synthetic vitamins, including:
    • Buckwheat-sourced Vitamin B Complex, D3, Biotin (B7): From natural plants, activated by natural enzymes for better absorption.
    • Quinoa-sourced Vitamin B12: Plant-based B12, ideal for vegan and senior markets.
    • Fermented Corn-based PureWay-C®: Patented technology offering higher absorption and antioxidant power than typical Vitamin C.

🎯 Target Customer Types:

Brands targeting the organic, natural, vegan health market.
Brands catering to the allergen-free, no artificial additives market trend.
Senior, women’s health, and prenatal vitamin brands.

2️⃣ Liposomal Vitamin Technology — High Absorption, Low Irritation, Breaking the Bioavailability Bottleneck

✅ Features:

  • Enhances absorption vitamins (e.g., Vitamin C, D3), improving bioavailability by 3-5 times compared to traditional formulas.
  • Protects active ingredients from gastric acid breakdown, reducing gastrointestinal discomfort, ideal for sensitive stomachs and older individuals.
  • Increases cellular permeability, improving nutrient transport and utilization efficiency.

🎯 Target Customer Types:

  • Brands targeting the premium functional health market, such as immunity (liposomal C), bone health (liposomal D3).
  • Brands needing to develop gentle absorption vitamin products for specific groups (children, elderly, pregnant women).
  • Brands needing innovative formulas to boost product value in competitive markets.

3️⃣ Patented Microencapsulated Mineral Technology — High Stability, Low Side Effects, Precise Release

✅ Features:

  • Solves traditional mineral absorption issues, such as gastrointestinal discomfort from iron supplements, with coating technology to reduce side effects and enhance absorption.
  • Controlled release mechanism, preventing excess intake from increasing excretion rates, providing more sustained supplementation.
  • Improves compatibility with other active ingredients, reducing interactions between ingredients and maintaining product stability and efficacy.

🎯 Target Customer Types:

  • Brands targeting prenatal nutrition, sports nutrition, senior health markets.
  • Customers needing to resolve traditional mineral supplement side effects (e.g., gastrointestinal discomfort).
  • Brands seeking long-acting, stable functional mineral supplements (e.g., high-efficiency chromium, magnesium, zinc formulas).

🔹Why Choose Meelung for ODM?

✅ 70 Years of Expertise, Deep Knowledge of Health Supplements

  • Specialized in high-end raw materials and innovative formulas, with complete product development capabilities.
  • Offering end-to-end solutions from formula design, trial production, small-scale testing to full-scale production.
  • Compliant with international standards (GMP, ISO, HACCP), ensuring quality assurance.

✅ Flexible OEM Services to Meet Diverse Market Demands

  • Multiple dosage forms available (capsules, powders, effervescent tablets, liquids, chewables).
  • Customizable formulas to meet varied market needs, including:
    • Asia-specific formulations (e.g., high-dose B complex, D3 supplements for subtropical regions).
    • Senior market-specific formulations (e.g., high bioavailability calcium-magnesium formulas).

✅ Strong Product Competitiveness, Enhancing Brand Premium

  • Patented and innovative technologies allow products to differentiate from the general market, enhancing brand value.
  • Meets market trends, reducing development time and cost, speeding up time-to-market.
  • Small-scale testing solutions, ideal for brands to quickly test market potential and improve success rates.

 

Now is the time!

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