Comprehensive Guide to OEM/ODM Product Packaging: Choosing the Right Packaging Solution

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In OEM/ODM contract manufacturing, product packaging is not only crucial for brand image but also influences consumer purchasing decisions and product preservation. Depending on specific product requirements, businesses can choose the appropriate packaging type to ensure product quality and market competitiveness. Below are some common packaging options:

1. Bottle Packaging

Bottle packaging is widely used for capsules, softgels, and tablets. Businesses can choose:

  • Bare Bottle (No Label): Suitable for companies that need to apply labels separately, reducing initial packaging costs.
  • Bottled with Label: Provides a complete brand image and enhances consumer recognition.
  • Bottle with Shrink Film: Offers moisture resistance, anti-counterfeiting protection, and increased product safety.

2. Blister Packaging

Blister packaging is ideal for single capsules or tablets and has the following advantages:

  • Portability: Individually packed to prevent moisture and contamination.
  • Easy Dosing: Consumers can easily track the remaining quantity.
  • Enhanced Protection: Prevents tablets from breaking and ensures quality preservation.

3. Aluminum Pack Packaging

Aluminum packs provide excellent moisture-proof, light-proof, and freshness-preserving effects. Commonly used for supplements and pharmaceuticals, businesses can choose:

  • Aluminum Pack (No Label): Suitable for bulk production with label design applied later.
  • Aluminum Pack with Label: Enhances brand recognition and is ready for direct retail.


4. Carton Packaging

Carton packaging can be used for bottled or aluminum-packed products, increasing market competitiveness and providing additional protection:

  • Bottle + Carton: Enhances brand value and gives the product a premium feel.
  • Aluminum Pack + Carton: Suitable for high-end products with extra protective layers.


How to Choose the Right Packaging?

When selecting packaging, businesses should consider the following factors:

  • Product Characteristics: Does it require moisture-proof, light-proof, or special protection?
  • Market Demand: Do consumers prefer portable packaging or larger capacities?
  • Brand Image: Is premium packaging necessary to elevate market value?
  • Cost Control: Does the packaging cost align with the product pricing strategy?


Whether it’s bottle packaging, blister packaging, aluminum packs, or carton packaging, each has unique advantages and suitable applications. Businesses should choose the most appropriate packaging solution based on product characteristics and market demand to enhance brand competitiveness.

Meelung Trading Co., Ltd provides professional OEM/ODM packaging design services. Whether you need label design or a complete packaging solution, we ensure your product stands out in the market!

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